Circle Health signs Data Right pledge

Circle Health has joined a pledge led by the Chartered Institute of Marketing (CIM), which urges organisations to take action on the critical issue of responsible management of data.

Research by CIM revealed that 92% of the British public do not understand how marketers and organisations use their personal information and over half of all consumers (57%) do not trust an organisation to use their data responsibly.

Data is essential for organisations to function. Yet CIM’s research shows people are nervous about sharing personal data – fears of data breaches, recent scandals and misuse has them on high alert.

Equally, with new General Data Protection Regulation (GDPR) legislation coming into effect in May 2018, getting data right will also become even more of a legal imperative – making it even more crucial for organisations to get their house in order now.

Circle has always believed in maintaining the highest standards of data protection and so joining CIM’s Data Right pledge was a no brainer.

Circle Health pledges do four things as part of the Data Right campaign:

  • Be clear – we will tell our patients (and prospective patients) how we will use their data
  • Show the benefits – we will explain the many positive benefits of data collection to our patients (and prospective patients)
  • Show respect– we will make sure trust, honesty and transparency are at the heart of the relationship between us and our patients (and prospective patients)
  • Be in the know – we will continually familiarise ourselves with the dos and don’ts of data rights, the law, such as the upcoming changes due to new GDPR legislation, and best practice

Chris Daly, Chief Executive of The Chartered Institute of Marketing, said:

“In today’s customer-led world, getting Data Right is a business critical issue. Whilst our research reveals trust is low and the public is being bombarded with data, two-thirds (67%) of the public actually said they would share more personal information if organisations were more open about how they will use it.

“Businesses have a responsibility to their customers to be transparent, respectful and clear about how they use their personal information. Not only is this best data practice, but it ultimately will help their consumers feel more confident and enjoy the benefits of sharing more personal data.

“But until businesses step up and show their commitment to best practice, they risk alienating their customers and damaging their brand. We need to act now and this is why we are asking organisations to take the Data Right pledge, to commit to showing greater respect and accountability to their customers.”

About CIM:

CIM is the independent, international organisation that has been supporting, developing and representing the marketing profession for over 100 years. CIM is the leading professional marketing body in the world, with 33,079 members (19,678 professionals and 13,401 students). There are 5,357 Chartered Marketers worldwide with 576 new Chartered Marketers in the last year. CIM has 163 study centres in 39 countries and there are 79 countries with exam centres. In the last year, 8,303 people registered at 287 UK CIM events.

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